Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK CBS has entered into an agreement to acquire SignStorey, a distributor of in-store advertising and video networks, for $71.5 million, the network has confirmed.
CBS said that upon completion of the deal, expected in the fourth quarter, it would rename the in-store specialist CBS Outernet. The name is derived from the network’s self-described “outernet strategy” that has relied increasingly on out-of-home venues such as retail and placed-based outlets to promote its programming to consumers.
“CBS
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in