CBS Buys SignStorey

NEW YORK CBS has entered into an agreement to acquire SignStorey, a distributor of in-store advertising and video networks, for $71.5 million, the network has confirmed.

CBS said that upon completion of the deal, expected in the fourth quarter, it would rename the in-store specialist CBS Outernet. The name is derived from the network’s self-described “outernet strategy” that has relied increasingly on out-of-home venues such as retail and placed-based outlets to promote its programming to consumers.

“CBS

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