CBO Becomes Cimarron Group

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Change Reflects an Expanded Focus for Entertainment Agency
LOS ANGELES–Entertainment ad agency CBO, the shop behind the “Mutant-Free America” TV spot promoting last weekend’s debut of the film X-Men and the creative campaign launching the 30 new restaurants and stores on Universal’s City Walk, has changed its name to The Cimarron Group.
The change is designed to reflect the show business specialist’s diverse group of internal divisions, its growing Web-based work and its expanding roster of nonentertainment clients.

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