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NEW YORK Cenergy in East Aurora, N.Y., has been hired by the NBA’s Cleveland Cavaliers and will work with the team’s in-house creative unit to develop TV, radio, print and Internet advertising, as well as online video, that will break in September.
Cenergy was hired based on its continuing work for the AHL’s Lake Erie Monsters, a hockey team owned by the Cavaliers.
Tracy Marek, the Cavaliers’ vp, marketing, said: “Cenergy has clearly shown its understanding of our business.
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