Caution Ahead

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

I t’s been a long recovery slog for the business-to-business industry, requiring more patience than analysts first anticipated. Since the dot-com bubble burst four years ago, B-to-B titles haven’t had much to look forward to, given that the industry traditionally recovers last among media categories.

However, year-end 2003 figures show trade media experienced growth for the first time in three years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in