'Catfight' Duo Goes on Miller Lite Bottles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Miller Lite’s controversial “Catfight” TV commercials may have been retired but the actresses in the spots will be featured on the beer’s bottles, executives at Miller Brewing Co. said.

The Milwaukee brewer is rolling out limited edition labels for 12-ounce bottles of Miller Lite that feature actresses Tanya Ballinger and Kitana Backer. The labels show the pair, one blonde and one brunette, glaring at each other. The bottles will be sold in 10 cities.

The “Catfight” ads from Ogilvy & Mather in New York show the two voluptuous women engaged in an outrageous wresting match over whether Miller Lite tastes great or is less filling.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in