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$20 Mil. Worth of Work Is Up for Grabs
DETROIT–Two accounts–one for snowmobiles, another for footwear and clothing–totaling about $20 million are looking for a home.
Caterpillar Footwear and Apparel is talking to four global shops about an account totalling an estimated $12 million, vice president of marketing Ray McDonald confirmed.
Caterpillar Footwear split in December with Crispin Porter & Bogusky in Miami. The Rockford, Mich., company’s parent is Wolverine Worldwide. The apparel licensee for Caterpillar, based in England, which spends about $7-10 million, is also part of the review.
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