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As marketers pursue a population that relies increasingly on mobile communication, they’re hoping people will welcome sales pitches that catch them on the fly. Polling by Harris Interactive for 1020 Placecast (a company specializing in location-based mobile marketing) finds there is a willing audience.
The survey asked adults who own a cell phone/smartphone how interested they’d be (if they’d given permission to the marketer) “in receiving text alerts about new products, sales and/or promotions from your favorite merchants, restaurants or stores on your cell phone/smartphone.”
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