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NEW YORK In the 1986 movie Back to School, Rodney Dangerfield played the owner of a big-and-tall shop called Thornton Mellon’s Tall and Fat Stores, whose TV ads asked, “Are you fat? When you go jogging, do you leave potholes?”
Casual Male Retail Group in Canton, Mass., is taking the opposite approach. The 496-store chain, which has built its business by clothing the big and tall man, isn’t even using those words anymore, since they have negative connotations.
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