Casper, the Standard Hotel and Tesla Turned This Retro Motel Into a Crash Pad at SXSW

Activation features hotel and nap rooms, milk and cookies

During the crazy haze of South by Southwest, sometimes you just need a nap. But finding a place to sleep—or even to relax and recharge for a few minutes—can be a challenge. So Casper, the Standard Hotel and Tesla teamed up to create an oasis for frazzled festival-goers. Using the Standard’s One Night app, which lets you book same-night hotel rooms after 3 p.m., SXSW attendees can book a last-minute room at the Austin Motel, a retro chic property, for $99 a night.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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