Casper, the Standard Hotel and Tesla Turned This Retro Motel Into a Crash Pad at SXSW

Activation features hotel and nap rooms, milk and cookies

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During the crazy haze of South by Southwest, sometimes you just need a nap. But finding a place to sleep—or even to relax and recharge for a few minutes—can be a challenge. So Casper, the Standard Hotel and Tesla teamed up to create an oasis for frazzled festival-goers. Using the Standard’s One Night app, which lets you book same-night hotel rooms after 3 p.m., SXSW attendees can book a last-minute room at the Austin Motel, a retro chic property, for $99 a night.

Attendees can also reserve a 45-minute “refresh room,” a place for napping and recharging your devices. All rooms are equipped with Casper mattresses and milk and cookies. And, if you request it, an on-site “mom” will come and tuck you in and read you a bedtime story.

Tesla cars are parked at the activation as well, offering guests rides from the motel back to the festival.

See also: The Ultimate Roundup of This Year’s SXSW Experiential Marketing Activations

So far, the activation is a hit: All of the rooms booked up within minutes on the first day of the activation, according to Amar Lalvani, CEO and managing partner of The Standard International.

Check out the video above, where Lalvani and Gabe Flateman, Casper’s co-founder and CTO, describe how the installation came together.

@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.