Casper Steiner Is Open for Business in Houston

Sales and marketing executives Gary Casper and Scott Steiner have established a new advertising agency, Casper Steiner.

Both principals previously worked at high-tech company LynkTel and, for nearly a decade, at Houston television station KRIV Channel 26. Most recently, Steiner served as executive vice president of marketing and sales at LynkTel, while Casper held the title of vice president of national sales.

The Casper name is a familiar one in local ad circles: Gary’s father, Art Casper, headed Winius-Brandon Advertising in Houston for many years before selling the agency to (then) Fogarty & Klein.

“I grew up around this [agency business],” Gary Casper told Adweek. His father, he said, “had the Pepsi account for years. I brought a Coke into the house once and was grounded.”

The two principals have opted to partner with various outside specialists rather than build resources internally. Partners include design and event marketing company The Wright Touch, multimedia production house Catalyst Studios and Casper Creative Consulting, a company headed by Art Casper.

Casper and Steiner’s own strengths include an inventory control system they developed while at KRIV and a specialization in marketing.

“We can provide comprehensive services as well as any midsize agency,” Casper said.

Initial clients include software developer AECSoft and furniture retailer Nova’s. The latter, which has traditionally targeted Hispanic consumers, is attempting to expand to the general market through a new television advertising campaign.

Said Steiner, “Our focus is simply to direct our efforts to reach the right audience with the right message at the right time, and doing it at a minimum of expense to our clients.”