Casper Names a New CMO and Lays Off 21% of Workforce Due to Covid-19

Lisa Pillette fills the role that Jeff Brooks left late last year

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Casper, the DTC mattress brand that pioneered the bed-in-a-box phenomenon, made several staffing changes on Thursday, including the appointment of a new chief marketing officer.

Lisa Pillette, a retail veteran who has worked with brands like Lacoste, HSN and Ralph Lauren, is taking on the CMO role, which has been vacant since Jeff Brooks left the company for insurance startup Lemonade at the end of 2019.

Pillette’s appointment is not the only executive change coming to the company: Greg Macfarlane, CFO and COO, is also leaving the company, for reasons unrelated to Covid-19; he’s departing “in order to assume a senior executive role outside of the sleep industry,” according to a statement from Casper.

Though Macfarlane’s departure is unrelated to the coronavirus pandemic, some of the other changes coming to Casper are.



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