Casper Is Swapping Its Logo to Adorn (Some of) Its Boxes With Its Sleep-First Mission

Terms like 'joy' and 'calm' will replace the brand's name.

Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging.