Casper Is Swapping Its Logo to Adorn (Some of) Its Boxes With Its Sleep-First Mission

Terms like 'joy' and 'calm' will replace the brand's name.

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Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging.

For a limited time, Casper is removing its brand name and logo from a portion of its well-known striped boxes, replacing it with one of five words the company says evoke how you feel after getting a good night’s rest: humor, clarity, calm, focus and joy.



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