Casper Is Swapping Its Logo to Adorn (Some of) Its Boxes With Its Sleep-First Mission

Terms like 'joy' and 'calm' will replace the brand's name.

Casper's new emotive boxes sit outside one of its stores. Casper

Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.