Casper Debuts The Dreamery in NYC, a Lounge Where You Can Pay to Take a Nap

The bed-in-a-box brand's new space is now open

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New York City is often called the city that never sleeps. But Casper is making it a lot easier for the city’s inhabitants (and visitors) to get some shut-eye on the go.

The direct-to-consumer, sleep-heavy startup, which sells mattresses, bed frames, bedding and pillows, has just launched The Dreamery: A nap store where the tired and weary can pay $25 for 45 minutes in a private “nook”—complete with a Casper mattress. Each nap pod comes equipped not only with a Casper bed (with Casper bedding, naturally), but also with Sunday Riley face wash, pajamas from luxury sleepwear brand Sleepy Jones and toothbrushes and toothpaste from teeth-cleaning startup Hello.




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