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After two years with mattress industry disruptor Casper, chief marketing officer Jeff Brooks is leaving to join insurance startup Lemonade. He’ll be taking charge of Lemonade’s in-house creative agency, which was announced over the summer.
“Lemonade doesn’t look, sound or act like a traditional insurance brand, and that’s the recipe for building something special and a big reason behind its rapid growth,” Brooks said in a statement. “Lemonade is making insurance transparent, accessible and incredibly enjoyable, disrupting an outdated market with superior technology, a customer-centric approach and talent with boundless creativity.”
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