Casio Sets Finals for 3 Contenders

NEW YORK Finalists in the hunt for Casio’s estimated $5-10 million advertising account will make final presentations the week of Dec. 8, following briefings at the New York agencies next week, sources said.

Sources said Interpublic Group’s Hill, Holliday, Connors, Cosmopulos; Maxxcom’s Margeotes|Fertitta + Partners; and Wolf Group will each have up to three hours to present to a panel of U.S. marketing executives and possibly some representatives from Casio’s parent company in Tokyo. The pitches will take place over two days at the client’s Dover, N.J., headquarters.

The agencies either declined comment or could not be reached.

The incumbent, rotter-kantor in New York, is not defending, according to sources.

The review is being managed by New York consultancy Roth Associates, which declined comment. A decision is due by the end of the year, sources said.