'Cash for Clunkers' Drives Traffic

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Despite the negative online buzz that the Obama administration’s “Cash for Clunkers” program received pre- and post-launch, it appears to have been incentive enough to spur many consumers back into their local dealerships and to the Web to discuss and research both the rebate and automotive manufacturers themselves.

In the two weeks following the launch, overall buzz for the government program increased 123 percent. However, in the last few weeks we have seen buzz levels begin to decline.

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