Cash Centers' 'Bill' Lends a Hand

Erwin-Penland has released a holiday campaign for Advance America Cash Advance Centers in selected markets across the country.

The Greenville, S.C., shop last week launched two 30-second television commercials fea-turing “Unexpected Bill,” a humorous character the agency introduced in October.

Bill personifies unanticipated expenses that can be managed by using the Spartanburg, S.C., client’s payday advance services, the agency said.

“There’s a perception of this industry that we are there for people to over-extend themselves,” said agency director of strategic planning Roger Beasley.