Casey Neistat Introduces Hollywood to the New Makers in Samsung's Oscars Campaign

YouTube star speaks for 'the rest of us'

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Look out, Hollywood. There are millions of new kids in town, and they’re here to steal your thunder.

In case you missed it (or just want to revisit it), Sunday’s first Oscars spot was from Samsung, which used YouTube superstar Casey Neistat and creative agency of record Wieden + Kennedy to speak for a creative generation armed only with its own ambitions—and millions of handy Samsung smartphones. As Neistat put it, they’ve all been told they can’t. But they’re not hearing it.

Having Neistat deliver this anthem on Oscar night was particularly fitting given that he’s YouTube’s biggest star (or at least its biggest scandal-free star),



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