Brand Marketing Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign YouTube star speaks for 'the rest of us' The first Oscars ad was from Samsung, Wieden + Kennedy's latest effort. YouTube: Samsung By Patrick Coffee February 27, 2017 Look out, Hollywood. There are millions of new kids in town, and they’re here to steal your thunder. Patrick Coffee @PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek. Recommended articles