Casey at the Bat for Periscope

Kerry Casey, who last year stepped down as executive creative director at Carmichael Lynch for a reduced role at the shop, has jumped to crosstown shop Periscope, which he praised as “independent and pugnacious.”

Casey will become a creative director and report to the Minneapolis-based Periscope’s executive creative director Mark Haumersen on Nov. 1. His hire brings the number of creative directors to three, joining Charlie Callahan and Brien Spanier.

“I respect the hell out of the guy’s talent and what he’s been doing for Carmichael,” Haumersen said. “[His hire] shows our commitment to doing great work.”

Haumersen said he hopes Casey’s “marquee name” will help attract younger talent to the agency while grabbing added attention from agency review consultants.

During his 14 years at CL, Casey built a reputation as a top-flight copywriter, winning the coveted Stephen E. Kelly Award in 1993 for his work on the shop’s Schwinn Cycling & Fitness account. Jack Supple, the agency’s president and chief creative officer, said he’s the best writer the agency ever had.

Although Casey said he’ll “always love” CL, which is part of the Interpublic Group of Companies, he said Periscope’s independence and “underdog spirit” attracted him.

“It’s an aggressive, small, independent and pugnacious agency, and that’s something that really appeals to me,” Casey said. “It stimulates something in me.”

Casey took a reduced role at the Carmichael Lynch in the spring of 1999, working as a copywriter three days a week while caring for a new child [Adweek, May 3, 1999]. He expects his hours to increase at his new shop, but will still try to find a better balance between home and work than he was able have to as an ECD. At the same time, he relishes a greater role in quality oversight.

“I’ve realized over the course of a year that I have to be more involved to get the quality of work that I want,” he said.

At the time he stepped down as CL’s ECD, some insiders said Casey was not comfortable presenting for new business, a claim agency officials strongly denied. Lori Marinucci, Periscope’s director of business development, said she expects to be calling on Casey frequently.

Supple, who took on added chief creative responsibilities when Casey left his ECD post at CL, was not available for comment last week, nor was agency president, John Colasanti.