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final destination for the content.

Helen Whelan, CEO and co-founder of Success Television, which stopped running the videos last month, says the agreement was that she would run the material in return for the USPS promoting it by buying time on local cable networks and advertising it in post offices. But the USPS didn’t promote it, she says. “We thought the Postal Service videos were great in terms of content, but how can you think you are going to be successful if you put content up without promoting it,” she says.

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