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LOS ANGELES – Casanova Pendrill Publicidad, which specializes in Hispanic advertising, has formed The Promotions Group, a division that will assist clients with strategic planning and implementation of promotional programs.
TPG, headed by account/promotions director Luis Martinez, will handle trade development, event marketing, product introduction, community relations, minority business development and cross-border marketing programs.
“The new division will satisfy the demand within the Hispanic market for our current clients or other companies needing such expertise,” said Casanova Pendrill president Paul Casanova.
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