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NEW YORK Church’s Chicken said it is breaking a campaign this week that will reflect the new “Crunch” positioning of the brand and is aimed at its “urban, multiethnic and multicultural customers.”
The effort, via The Cartel Group, San Antonio, will include as many as 42 English- and Spanish-language 30-second spots airing on TV and cable in 50 U.S. markets, as well as print and outdoor in 99 markets. Point-of-purchase also plays a support role. Campaign spending was not given.
TV
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