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Incumbent Think ‘Caught in the Middle’
LOS ANGELES–After installing new management last month, CarsDirect.com has selected a pair of new agency partners.
The Sherman Oaks, Calif.-based Internet car-buying service tapped Kalis & Savage, Pacific Palisades, Calif., for creative duties without a review, said sources. Omnicom-owned Think New Ideas’ Los Angeles office had handled creative, as well as print and outdoor media buying, since the summer [Adweek, June 28].
Broadcast media buying is shifting from Omnicom’s Creative Media, New York, to KSL Media, Los Angeles, said sources.
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