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NEW YORK Cars.com said today it would is use its two Super Bowl spots this Sunday to launch a $200 million campaign with a new tagline: “Confidence comes standard.”
The Super Bowl spots, via DDB in Chicago, appearing during the game’s first and third quarters, show auto purchases going smoothly after a visit to Cars.com. The ads end with an obviously pleased consumer telling the salesman that he was glad to avoid “plan B.” In one spot, plan B included using a witch doctor to conjure a fair deal.
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