Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen

Pair of videos tease first-quarter :30

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Drama is good for Super Bowl commercials. It's less good when you're shopping for a car.

Cars.com is vowing to bring some extra drama to the Feb. 3 broadcast with its 30-second first-quarter commercial. The ad is the company's sixth straight Super Bowl spot, though its first from new lead agency mcgarrybowen in Chicago.

The plot has not been revealed, although Cars.com has confirmed it will take place in a car dealership.

Two teasers have been released.

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