Brand MarketingCars.com Back on Super BowlBy Steve Mcclellan|November 7, 2008ShareBy Steve Mcclellan|November 7, 2008ShareNEW YORK Cars.com has purchased a 60-second spot that will air Feb. 1 in the second quarter of the 2009 Super Bowl on NBC, the client confirmed today.The commercial will mark the second consecutive Super Bowl ad appearance for the firm and kick off a projected $200 million marketing campaign that will run through most of next year. (The company spent the same amount last year, calling the budget a record-high marketing investment.)“We made significant strides in moving our brand forward through our Super Bowl ads and our overall marketing campaign in 2008,” said Mitch Golub, president of Cars.com, in a statement. “We want to keep that momentum moving forward in 2009, and advertising on the Super Bowl gives Cars.com a way to kick off that campaign in a big way.”The car-shopping site said it would release the creative close to game time — but said the new work would feature “a twist” on last year’s car-shopping confidence campaign.Cars.com in ’09 will undertake a national, integrated media campaign backed by the company’s affiliate network, which includes hundreds of leading newspapers, TV stations and their Web sites. Adweek Adweek