Carroll Follows Dru as TBWA’s CEO

NEW YORK TBWA Worldwide today said Tom Carroll would succeed Jean-Marie Dru as CEO of the Omnicom Group-owned network.

Carroll, 52, also retains the title of president, while Dru, 60, becomes chairman.

Lee Clow, who had been chairman and chief creative officer, becomes global director of media arts, a new title.

The changes are effective immediately.

“I believe it is time for me to move up and let Tom take charge of running the company,” Dru said in a statement. “I know Tom can achieve this. He has all the energy and all the skills to lead our talented group of executives.”

Clow added, “The next few years, which I have described as the next ‘creative revolution,’ are going to be the most exciting the advertising business has ever seen and Tom will be at the forefront of transforming the agency and the industry. I think Jay Chiat would be happy.”

Carroll worked at Chiat/Day in both New York and Los Angeles in the 1980s. He left in 1989 to found Weiss, Whitten, Carroll, Stagliano; in 1995, he moved to MVBMS, where he was a partner, responsible for Dunkin Donuts, Evian, Oppenheimer Funds and Universal Studios.

He returned in 1999 to TBWA as its Los Angeles office president and in 2001 was named president of TBWA Americas. Carroll was named vice chairman in 2004 and president two years later.

Key clients include Absolut, Adidas, Apple, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite and Singapore Airlines, among many others.