Carrie Brownstein on How Portlandia Launched Her Branded Content Career

The star recently signed with Prettybird as a director

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A Swiss Army knife has nothing on Carrie Brownstein. For music fans, she’s the guitarist for the seminal rock band Sleater-Kinney. The rest of the world got to know her intimately over eight seasons of Portlandia as one of the series’ stars, writers and producers. The sketch comedy show that skewered the Pacific Northwest city’s penchant for quirkiness proved to be an important springboard for Brownstein’s eclectic, whip-smart brand of creativity, and a perfect springboard for a burgeoning path in branded content.

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This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.