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LOS ANGELES – Fotouhi Alonso here and its client of one year, Carpeteria, parted ways last week citing differences of opinion over the creative direction of the advertising.
Valencia, Calif.-based Carpeteria said it plans to do some soul searching concerning its future advertising direction before beginning a review for another agency to handle the creative portion of the $3.5-million account. The business could go in-house following that evaluation, said Stan Langer, Carpeteria’s director of advertising.
‘We really need to get our house in order.
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