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African American-Targeted Spot Outlines Calif. Utility Deregulation
SAN FRANCISCO-Carol H. Williams Advertising has launched its first TV spot for the California Public Utilities Commission as part of a $73.5 million ad campaign designed to educate consumers about the upcoming deregulation of investor-owned utilities.
The Oakland, Calif.-based agency is creating the campaign’s work targeted toward California’s African American community. The general market TV effort, which broke statewide in October, was created by DDB Needham’s Los Angeles office and features the tagline, “Knowledge is power” (Adweek, Oct.
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