Carnival Plans August Return—4 Days After Congress Initiated Investigations Into the Company

Its partial reopening will include new health and safety measures

a lit cruise ship at night
Carnival Corp. has reasons to be hopeful about 2021. Carnival Cruise
Headshot of Ryan Barwick

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Carnival, the world’s largest cruise line, announced that it would begin to “phase in” its service in North America beginning in August, only a week after the Center for Disease Control’s (CDC) no sail order lifts for the industry.

On Aug. 1, eight of Carnival’s 26 ship fleet will begin sailing out of its ports in Galveston, Texas, Miami and Port Canaveral, Fla. All other North American cruises will be canceled through Aug. 31, including its other franchises like Holland America, Cunard and Princess Cruises.

“We are committed to supporting all public health efforts to manage the Covid-19 situation,” the company said in a statement. “We are taking a measured approach, focusing our return to service on a select number of homeports where we have more significant operations that are easily accessible by car for the majority of our guests.”

The partial reopening will give the brand an opportunity to implement some of its social guidelines and health and safety screenings before rolling them out to the rest of its fleet.

“If the risk environment were to diminish over the next two months, cruises are a logistically intense operation as far as food, fuel, ports of call, crew, etc.,” said Paul Golding, analyst at investment firm Macquarie. “The lead time for that isn’t something you can just prop up overnight.”

An industry put on pause

Cruise lines, including Carnival, had already extended their first voluntary suspension of operations on March 13 to extend into late May and June. The first suspension was announced roughly a week after the U.S. State Department released a statement warning that Americans “should not travel by cruise ship” and that there was an increased risk of infection.

The next day, the CDC released a No Sail Order for the industry, stating that no cruise could sail until health officials declared that Covid-19 “no longer constitutes a public health emergency” or until July 24, whichever came first. The CDC’s order supersedes state law, meaning that Carnival won’t be able to sail even if states have softened stay at home orders.

About four hours after sharing its first announcement yesterday, Carnival provided an update, which said, “any resumption of cruise operations—where ever that may be—is fully dependent on our continued efforts in cooperation with federal, state, local and international government officials.”

side view of a cruise ship in the water
While many crave a return to normalcy, the industry is split on whether this is the right decision.
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According to the Miami Herald, 22% of active cruises reported Covid-19 infections, resulting in 74 deaths as of April 23.

While the return is largely dependent on how relevant the virus will be in August, the potential for another outbreak could severely harm the industry.

“They are out of their minds,” said Nicolas Graf, associate dean at New York University’s Tisch Center of Hospitality. “I can’t imagine them taking the risk of having another outbreak on a ship. I don’t see why they would do it.”

It seems Carnival might do it because it needs the money. The company’s shares are down at least 70% since the start of the year, and it has been forced to raise more than $6 billion in debt and equity to weather the storm.

When legislators came knocking

Monday’s announcement was especially surprising considering that last Friday, Carnival’s CEO Arnold Donald received a letter from the U.S. House of Representatives Committee on Transportation and Infrastructure requesting documents pertaining to what Carnival knew about Covid-19 cases on its ships at the outbreak of the virus.

Carnival’s woes with Covid-19 have been especially public after the Grand Princess and Diamond Princess were overwhelmed by the virus in February and early March, with more than 800 cases and 10 deaths between them.

“The American public needs to be assured that the global cruise line industry, and Carnival Corporation & PLC, in particular, are instituting necessary measures to ensure that the safety of the traveling public and crew members will be your number one priority when your ships set sail again,” said the letter from the legislators.

The letter also asked to see Carnival’s outbreak prevention plans and all records and letters referencing Covid-19 from employees at the brand’s headquarters.

A travel agent with over 30 years of experience, who requested to remain anonymous, told Adweek that she had “mixed feelings” about the announcement.

“On the one hand, it’s encouraging to hear that the industry is trying to begin operations again,” she said. “With anything, the devil is with the details. There are still many unknowns with what the onboard experience will be like.”

Safeguarding for the future

While the rest of the travel industry has cratered under the enormous pressure of Covid-19, the hospitality and airline industries responded by announcing new sanitary measures and cleaning initiatives. Carnival didn’t detail much in the announcement, although in its No Sail Order, the CDC said that cruise lines would need to implement new standards congruent with public health, like onboard temperature checks, medical screenings and the ability to isolate sick guests.

someone cleaning a cruise window while wearing a mask
More intensive cleaning measures will be put into place on ships returning to the sea.
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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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