Carnival "Beach Ball"

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Two decades ago, Infiniti caused a stir by becoming the first major auto advertiser to run commercials that didn’t show any cars. Now, Carnival Cruise Lines via Havas’ Arnold raises the bar, touting its voyages sans ships, oceans or tropical locales. It’s just as well, because we all know what cruise advertising looks like: Lots of taught, tan bodies filling out bathing suits more appealingly than mere mortals, frolicking and splashing and generally having a good time.

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