Carmichael Taps Organic Exec for Digital

NEW YORK Carmichael Lynch has poached Organic strategy chief James Kim to serve as its group director of digital strategy.
 
The position is newly created at the Interpublic Group shop. Kim, 40, will take charge of building the agency’s digital practice, including planning and strategy. He will report to Corey Johnson, Carmichael Lynch’s director of consumer engagement.
 
The move comes after Carmichael Lynch last November changed its media department into a consumer engagement operation to signal the rise of digital channels that are outside the bounds of a regular ad buy.
 
“There’s always going to be the traditional workhorse of response,” Johnson said. “But when we can empower people to spread what they’re more interested in, it becomes free impressions thereafter.”
 
Kim, who begins at Carmichael Lynch on Monday, is relocating from Detroit to Minneapolis.
 
Johnson said Kim’s background in personal development and social media at Organic made him an ideal fit.

Carmichael Lynch’s broader view of media was on display with a recent digital campaign for Harley-Davidson based on the Sturgis, S.D., motorcycle rally. It beamed live video of the event through banner ads, in addition to creating a Google Gadget that users could put on their personal Web page. Consumers spent up to 15 minutes with the content, Johnson said.
 
“James is going to help us build a more robust platform across all emerging media, including Web 2.0,” he said.
 
At Omnicom Group-owned Organic, Kim was evp of strategy, helping to launch its strategy practice in September. He served as lead digital strategist on Organic’s key Chrysler account. He also worked for clients including Macy’s, Bloomingdale’s, Sprint and eBay.
 
Carmichael Lynch clients include Harley-Davidson, Hasbro and Subaru.
 
Kim rejoined Organic in 2005 from a stint at Modem Media/Digitas in San Francisco. He first started at Organic in 1999. Prior to joining Organic, Kim worked as a manager of long-range planning at Toyota Motor Sales.
 
An Organic rep said the shop has no plans to hire a replacement at the moment.