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Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency.
It could not immediately be determined which other shops competed for the business. Acme Idea Company, South Norwalk, CT., was the incumbent. The marketer is known for its "Ask Me" TV campaign in recent years along with the positioning of "The most highly recommended bed in America."
Execs at Tempur-Pedic, which made an acquisition bid for traditional mattress manufacturer Sealy in September, acknowledged in June that the company’s sales were being hit by rivals who are offering new foam-based bed products backed by advertising.
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