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MINNEAPOLIS – Carmichael Lynch Advertising here replaced Borders, Perrin & Norrander/Seattle as the agency of record for O’Brien International/Seattle, according to Bob Reich, O’Brien vp/marketing. O’Brien is the largest manufacturer of towable water sports equipment, such as water skies. CL will produce print, TV, point of sale materials and special promotions for O’Brien. Billings are estimated at $3-5 million.
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