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CHICAGO Interpublic Group’s Carmichael Lynch has parted ways with Gibson Guitars over what the agency termed “creative and strategic differences.”
Agency executives offered no comment beyond a three-sentence statement, noting the agency handled the company’s account since 2000 and sales had grown 70 percent over that time. A representative from the Nashville, Tenn., company could not immediately be reached.
The Minneapolis agency most recently positioned the company’s guitars as ideal gifts for men on any occasion. The latest television spot was shot in India by Gurinda Chadha, who directed the movies Bend It Like Beckham and Bride and Prejudice.
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