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Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics.
The specialty mattress manufacturer spent nearly $70 million in measured media in 2012, according to Nielsen (That amount does not include digital spending.) Universal Media, Detroit, had previously handled the business, which moved without a review. After Tempur-Pedic awarded its creative account to Carmichael Lynch in December, the company decided it would be better to keep brand strategy and media under one roof.
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