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Carmichael Lynch in Minneapolis is working on undisclosed projects for Outboard Marine Corp., according to sources.
Executives at both the agency and the client declined comment, and details of the assignments were unavailable. But an OMC official acknowledged the company is in the process of “relaunching” itself.
The company plans to outline its advertising and marketing plans by midsummer, the official said. OMC spent $2.8 million on advertising last year, according to Competitive Media Reporting.
Carmichael Lynch already counts outdoor product makers Polaris Personal Watercraft and Blue Fox Fishing Accessories among its current clients.
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