Carmichael Captures Caribou

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Caribou Coffee in Minneapolis has turned to Carmichael Lynch to promote its growing chain of rustic-themed coffee shops.
Seeking an agency closer to its home than incumbent 360 in Atlanta, Caribou launched a review that came down to CL and Campbell Mithun Esty, both in Minneapolis, and TBWA Chiat/Day’s office in Oakbrook Terrace, Ill. The process lasted three months.
The agency’s work will consist largely of store-opening promotions, direct mail and print, said Barry Judge, director of marketing at Caribou.

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