Carmelo Anthony and Sue Bird Remind Us That Pressure Begets Greatness for Moët & Chandon

Agency Kamp Grizzly crafts a reflective campaign about building a legacy

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Moet & Chandon, the official champagne of the NBA, is raising its glass to the struggles that make us who we are in its “Greatness Under Pressure” campaign.

Created in partnership with Portland-based independent creative agency, Kamp Grizzly, the digital content series features ads that focus on the self-reflection and the desire to succeed that helped them on their way to the top of their respective fields.

Choosing NBA players and frequent collaborators with histories of overcoming seemingly insurmountable odds, Moët

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