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CarMax has selected Amalgamated to handle lead creative duties on its advertising account, but is still negotiating a contract with the agency, the client said today.
The used car retailer’s major media spending totaled nearly $50 million last year and about $30 million in the first half of 2010, according to Nielsen. Those figures don’t include online spending.
The selection comes amid a review that began about three months ago, said a CarMax representative. Sources identified the other finalist as Publicis Groupe’s The Kaplan Thaler Group in New York.
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