Carlsberg Is Launching a Line of Men’s Grooming Products, All Made With Beer

Barley and hops are good for hair, brewer notes

Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it?

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.