Carlsberg Wakes Up

Bozell Worldwide later this month will break a wry, often New York-centric campaign for previously inactive Carlsberg beer, its first work since winning the account in January following a review.
Labatt USA’s print and outdoor ads for Carlsberg position the Danish import as the beer for celebrating life’s various nonevents.
Breaking Aug. 17 in publications such as The Village Voice and Time Out New York, the creative work takes a minimalist approach. It uses a simple product shot and the tagline, “Celebrate special occasions with Carlsberg.”