Carl's Jr. Lugs Its New Big Burger to the Airwaves

Carl’s Jr.’s TV spots, with people blissfully and loudly chowing on burgers, may have to get a bit louder.

The fast-food chain this week introduces a big new burger with a major TV and radio push from Men delsohn/Zien in Los Angeles. The item, priced at $3.95, is named “The Six Dollar Burger” to suggest it is comparable in quality to a burger from a mid-scale restaurant, said agency president Richard Zien.

The burger, which the agency helped name, is a half-pound charbroiled beef patty with two slices of cheese, red onions and bread-and-butter pickles.