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LOS ANGELES 72andSunny here said it has secured digital ad chores for Carl’s Jr. and Hardees’s. The chains are owned by CKE Restaurants.
According to the agency, it will focus on making online connections with Carl’s Western U.S. and Hardee’s Midwestern and Southeastern young male audience. In their traditional ad forays, the chains, most notably Carl’s Jr., have courted controversy by serving up risque ad fare such as the high-profile Paris Hilton car-washing spot a few years back.
Said
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