Carl's Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the Bacon in New Ads

Havas debuts GIF-worthy campaign for the burger chain


As if it weren’t clear that burger chain Carl’s Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that.

Havas focuses on the bacon, with help from the voice of Matthew McConaughey, he of the reflective car ads and fireside bourbon sessions.

A series of ads promoting the new Western Bacon Cheeseburger embraces the rapid fire, GIF-like style common to late-night programming such as Adult Swim.

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