Carl’s Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the Bacon in New Ads

Havas debuts GIF-worthy campaign for the burger chain

It's a late-night sensory onslaught. Carl's Jr.

As if it weren’t clear that burger chain Carl’s Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.