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Carl’s Jr., known for its politically incorrect advertising, announced the opening of very politically correct green flagship restaurant today. The new store a major step in CKE Restaurants’ company-wide environmental initiative to green Carl’s Jr. and Hardee’s 3,000-plus restaurants.
Located in Carpinteria, Calif., the new restaurant includes: Energy Star rated equipment, solar reflective roofing materials, a rainwater reuse system, a smart irrigation system for the landscaping and LED parking lot lights.
The location’s sustainability, conservation and energy efficiency will be measured and evaluated for possible company-wide implementation.
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