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Just shy of her one-year anniversary as IBM’s chief marketing officer, software marketing veteran Carla Piñeyro Sublett is out, the company confirmed.
The marketing department will now report to Jonathan Adashek in his new role as chief communications officer and svp for marketing and communications. Adashek joined IBM as chief communications officer in January 2020.
The move reflects a wider evolution of the CMO role that takes on hybrid oversight of marketing, communications and tech. The “CMO+” phenomenon means that a brand’s marketing head will take on more responsibilities as C-suite roles converge.
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