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NEW YORK Caribou Coffee, the second-largest coffee house operator in the U.S., has tapped Colle+McVoy as its new lead agency.
Based in Minneapolis, Caribou has 415 company-owned and 80 franchised locations worldwide. 22squared, Atlanta, previously handled the ad assignment.
C+M, also located in Minneapolis, will handle all marketing campaigns and share in shaping brand strategy and planning. The agency will oversee the day-to-day execution of brand identity, package design, interactive, traditional advertising and promotions. Program budgets have not been finalized.
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